[Adium-devl] [Adium-feedback] multi-protocol conference, chat rooms, voice, and buzzing, etc.

Chris Forsythe chris at growl.info
Mon Sep 25 04:05:54 UTC 2006


Colin Barrett wrote:

> On Sep 24, 2006, at 5:13 PM, Chris Forsythe wrote:
>
>> Colin Barrett wrote:
>>
>>> That wouldn't be a bad idea once 1.0 comes out. I'd suggest Google
>>> text ads.
>>>
>> Wouldn't that cost money for us to have ads from Google in that  
>> fashion?
>
>
> Yup. We have some money, and we wouldn't be running these ads  
> indefinitely -- just around when 1.0 comes out.

I'm of the opinion that we get enough advertising as is through word of 
mouth/macupdate/versiontracker/iusesthis/apple's download site that we 
don't need advertising. At the very least, if we did, I would be 
hesitant to choose Google Ads. The feeling I got from the MacSB mailing 
list is that Google Ads is not effective for the Mac market. If we 
consider a sales conversion with Adium to be from turning someone from a 
downloader to a steady user, I don't think Google Ads is going to aid us 
there.

We're well on the way to 1 million downloads with 1.0. At least that's 
the warning I'm giving to all the folks hosting our stuff,  and what the 
numbers are starting to indicate with just the beta. I don't think we 
should spend money that we've been donated on advertising when we can do 
things like bounties and what not instead. Or we could hold onto it for 
something later, rainy day money if you will. Either way, I don't think 
advertising is the right thing to do with the money, and I don't think 
it'd be an effective use of the cash.

Chris




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